Wet Stuff : The Art of Painting a Business

Guest Starring Joe Cardillo of ABQ Creates (3)

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Wet Stuff: The Art of Painting a Business
Episode 7
Guest-Starring Joe Cardillo of ABQ Creates, the Downtown Arts and Cultural District

visit ABQcreates.org 


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KD, “I think that’s the bigger mystery isn’t how to navigate you’re mentioning the room I think the bigger mystery is how do you find the room?”

Joe Cardillo, “Yeah that’s a good question I a lot of trying a lot of testing.”

KD, “I’ve been finding that FB has been really useful for that because I came across your group on FB I was working with Roe LiBretto she actually told me about Coffee and Creatives I actually didn’t even though you and I had talked briefly before I don’t know if you mentioned it you probably did but—“

Joe Cardillo, “I think I sent you an email, but you know who knows, and sometimes you forget about the thing.”

KD, “Yeah but when Roe mentioned it I took it in and I was like Okay I’m gonna go to that next meeting and see what that’s all about and I also searched for it on FB, so I was able to find the group on FB, and by finding your group and looking at these other entrepreneurs in your group and connecting with them I was able to find another group an event I think it’s called 1 million cups.”

Joe Cardillo, “Oh sure yeah. Every Wednesday at 9 am Fat Pipe ABQ. See I like to plug other people’s things too sometimes it’s good to go there it’s cool it’s an interesting event.”

KD, “Great Okay, yeah that was great too actually I found that that room was full of opportunity and it’s limited how many conversations you can have but the question I was asking not even meaning to ask it was who can I work with here oh and it wasn’t even needing to ask that question it was just seeing that oh this is a person I can do some work with oh this is somebody I can collaborate with oh this person is doing something really awesome, and I want to support that but finding the room was the key.”

Joe Cardillo, “well I have two thoughts on that one is because you just perfectly encapsulated so I’m just gonna tell you I don’t care about trade secrets you know the two or three most important questions once you get in the room and there’s some networking to be had whether you call it that or not in my experience the two or three most important questions are things like instead of like what do you do or like what’s your business about or oh are you from Albuquerque things like that those are introductions, but way way way more interesting for me usually is some variation on hey what are you up to or what are you working on or have you run into anything interesting lately or what’s on your brain? And there’s you know people those questions are all like a little different right they’re all a different approach you find the one that works for you but if you can find someone to tell you what they’re working on and not just like my job or like I’m going to work to finish the thing that I have to do but what are you working on in your life that’s the real question that I usually try to get out of people in networking scenarios because I’m kind of interested in that I’m whatever I’m in a place I should spend some time seeing what people are up to but also because that’s how you uncover opportunity, and that’s how you see where value might be because there are scenarios where you know someone’s like man I really need a designer, and you’re like oh I actually happen to be a designer or I know a designer I can connect you or whatever but sometimes if you ask a better question like what are you working on and they describe it, and you’re like oh that’s really interesting you know I read something about that why don’t I send that to you it might be helpful.”

KD, “Oh yeah.”

Joe Cardillo, “or I saw a Wikipedia entry, or you know somebody just tried to hack that process a while back, and I don’t know if they were doing what you are doing but it’s kind of related let me send you that thing or look this guy up or look this gal up or whatever it is that’s the type of value in that room that I’m looking to unearth because half the time I have no idea how to help somebody but I like to point people in the right direction and I think that often if you approach it like that that usually opens other rooms up someone’s like oh yeah well you’re really into thing you should check this out, and that’s how you begin to uncover opportunities for yourself too not just for other people.”

KD, “What’s unique about being an artist in Albuquerque?”

Joe Cardillo, “It is both a really easy place to be an artist and a hard place to be an artist. Probably just said something that’s true anywhere but for Abq specifically based on all the feedback I get it’s easy to be an artist in Albuquerque because you can experiment with a lot of stuff there’s not a lot of restrictions certainly there’s quality of life stuff cost of living on studio space is not immense and there’s just a lot of inspiration right there’s a lot of people doing a lot of weird cool shit to be direct you know and the landscapes beautiful and it’s just a really free thinking open place, so there’s a lot of potential, so that’s great on the other hand it’s isolated we’re six hours from the nearest other major city so for example as a musician Denver is just like it just feels like thousands of miles away in terms of the literal divide between the two you know so it’s isolated, and people sometimes haul up in their little world here in Albuquerque and we just don't come out for a while you know there are people I see like three times a year, and that’s it, so you know sometimes it’s harder to find your tribe is what I’m trying to say that can be a little tricky but it’s balanced because there’s a lot of interesting stuff going on and it’s just it’s just big enough in Albuquerque as an artist and a creative of any type that you don’t quite know everyone even if you think you do and that’s a nice little pocket to sit in I think.”

KD, “I never thought about the isolation of Albuquerque quite like that before that’s totally true in California for example you can live in Fallbrook and drive to Los Angeles and then drive to San Diego and then drive to three other major cities where other things are happening and always have access to events always have access to some room that you can go network in something that you can do something new to explore and new people that you’re always constantly meeting and working with.”

Joe Cardillo, “and opportunity of course arises.”

KD, “But Albuquerque is more it’s a big city for New Mexico, but it’s a small town.”

Joe Cardillo, “It is and it doesn’t of course escape you and it doesn’t escape other creative people that like just in the art industry in that world SF is right up the road it’s 50 min away and yet these two cities are vastly divergent you know you can sell a painting for 15k dollars in Santa Fe like that you know like if you’ve got representation and you’re good, and you’re in the right gallery pretty hard to do that here in Albuquerque I mean it’s there is some of that but it’s a much smaller market there’s a lot of working artists here so you know I mean that comes with certain pros and cons obviously but I think that when you think about what kinds of opportunities there are you have to grow your own here more that’s just the reality of it and I know many many artists and musicians that love living here and they do great work but they don’t make money here they have to go elsewhere to really have their work valued and that’s a problem I think that’s a real problem the valuation here and just as the teeniest little example like you know I mentioned I’m not really a big fan of I don’t refer people to free work except rarely I mean every now and then I and I always think it’s up to the creative person to make the decision but I try to not steer people towards stuff where I don’t really see the value in it myself but like you know it has gone up and down over the years but there have been years here in Albuquerque where there’s just like every month there’s like a non-profit art auction where there’s a bunch of beautiful, amazing work, and it’s up for sale, and none of it or some teeny fractional amount is going to the artist that created that work and that’s crazy to me.”

KD, “Right Yeah there is a lot of that that goes on where people just expect the art to be given up to be donated and the artist is left with nothing.”

Joe Cardillo, “Right and I mean there’s an irony in that because if you go and look at the data both at the state and the federal data you look at employment data and wage data I mean and then, of course, I have lots of anecdotal support for this too, and then you look at artists people who their primary occupation in Albuquerque is as an artist many of them are living under the poverty level the federal guideline for the poverty level like many of them are living, so it’s kind of an irony that that exists that particular dynamic.”

KD, “I’ve been running into that too having this gallery because my primary goal having this gallery is to host fundraisers so because I’m hosting a fundraiser and I contact the artists they automatically assume that they’re giving up their artwork I have to actually stop and tell them NO your work is gonna be for sale and a percentage is going to the fundraiser, and you are still getting the standard 50 percent I’m not asking you not to get paid.”

Joe Cardillo, “That’s weird isn’t it.”

KD, “It is it’s bizarre it is bizarre they assume that because the response that I’ll get is oh I just I don’t know if I have anything I can give away right now and I’ve not asked them to give anything away.”

Joe Cardillo, “They just offer that right away.”

KD, “Right away yeah Yeah I have to stop them and say no I’m asking for your work to be for sale for a good price to make a difference for you for me for the organization.”

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